Practical application of CSB modules - the example of course "International marketing"

Prof. Antonija Kvasina, during the Learning Mobility in Rome (24-30 March 2019) for the CSB project, gave an interesting speech on "Practical application of CSB modules - the example of course International marketing at the Faculty of Economics, Business and Tourism, Split". Here below the abstract and the presentation of her study.

Abstract

Presentation will focus on the syllabus of International Marketing course being offered to Master students at the Faculty of Economics, Business and Tourism in Split; curriculum that has CSB perspective. Creating a quality information foundation is the key of designing a successful export marketing strategy. Therefore, creating a marketing mix must take into account characteristics of foreign markets where the company plans to export, among which are cultural and institutional aspects. It is essential that students learn how to transform the data into an information base that will indicate the export activities’ possibilities. The output of students’ groups are comprehensive studies of the company's export activities to one foreign market that result in the creation of a marketing program for that market.

Written by

Prof. Antonija Kvasina, Teaching Assistant - Marketing Department, Faculty of Economics, Business and Tourism - University of Split (Croatia). Participant in the Training Week in Rome (24-30 March 2019) for the Cultural Studies in Business project in the field of Erasmus Plus.